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WISMO Calls: What Causes Them and How to Reduce Them


By the time a customer calls you for an update on their order, it’s too late. Where Is My Order, or WISMO, calls represent up to 50% of incoming customer service calls and are a symptom of an operations breakdown in an organization. Keeping an ecommerce customer happy is difficult with so many moving parts, and despite efforts to create an exceptional customer journey, if the customer doesn’t receive their order when they expect it, those efforts might be wasted.

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