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The Lead Generation Playbook


How to approach each type of lead

A one-size-fits-most approach to lead conversion doesn’t work for one very important reason: every lead has different needs. Not only that, their expectations shift as they move further down the funnel.

Meeting and exceeding these ever-changing expectations requires a personalized approach that can be hard for first-time—or even one hundredth-time—salespeople to master. Fortunately, we’ve got a few tips to help guide you.

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