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Rising with the Tide: APAC business priorities in a sea of uncertainty

Rising with the Tide

Despite the looming “triple threat” of climate change, global conflict, and financial instability, business leaders across all of Asia Pacific remain relatively upbeat about their prospects for the future. Yet their priorities in the face of these global challenges differ significantly between countries, from aggressive rationalisation of costs to doubling down on digital and ESG investments.

What’s driving these different approaches, and how well will they work? We set out to answer these questions here, by presenting six significant trends in how leaders in different Asia Pacific markets are responding to a sea of uncertainty and its undercurrents of risk. Some leaders may receive these trends as a clear signal to follow suit and avoid sinking below the waterline. Others may wish to take a more contrarian approach – seeking not just to rise with the tide but chart a wholly different course.

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