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Modernize Your Marketing Structures to Nurture Growth


Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair share of thought leadership on “The Great Resignation”, the trend of employees quitting jobs to pursue other opportunities. It’s gone on so long that we’ve now transitioned into “The Great Reset”, where companies seized power back and are reducing workforces at scale to address fiscal concerns.

For marketers, this is an especially acute issue as organizations often look to cull headcount from all teams outside of their revenue-producing stalwarts. We know all too well the struggle to prove to leadership that we not only deserve a seat at the revenue table, but also a hand on the wheel to steer the direction of the company.

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