Today’s successful Chief Revenue Officers (CROs) know that to hit the numbers, you have to think beyond the numbers. Learn how to create a true competitive advantage in the eBook Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide.
You’ll discover how to:
- Unify data across business functions and use intelligent analytics to increase the quality and accuracy of forecasting efforts.
- Increase lead quality, pipeline visibility and communication across marketing and sales functions.
- Share the right coaching at the right time by understanding which sellers need help and what’s driving sales performance.
- Create brand loyalty and nurture customer relationships through rich insights and personalised customer journeys across marketing and sales.